Why the skincare industry needs innovation to treat and support those suffering from chronic skin conditions
The skincare industry is heavily influenced by aesthetic marketing and beauty trends, meaning that millions of people managing chronic skin conditions are consistently overlooked. While the skincare market continues to grow in scale and visibility, those living with long-term, inflammatory skin conditions such as eczema, rosacea, acne, and psoriasis often remain stuck in endless cycles of trial and error, seeking products designed to help alleviate their symptoms rather than appealing to the next TikTok trend.
We believe the future of skin health lies in disruption: science-backed, patient-led innovation that redefines what skincare can and should be.
How beauty-focused skincare ignores real conditions
The established skincare industry has long focused on surface-level improvements: smoother texture, brighter tone, reduced fine lines. However, for people managing chronic conditions, these goals are secondary. Their needs are centred around function, comfort, confidence, and their overall long-term health.
Despite this, most products marketed for chronic skin issues are either:
Cosmetic in nature and unable to help skin issues in the long-term, or
Difficult to access without prescriptions or dermatological referrals.
Chronic skin conditions affect an estimated 40–50% of adults globally, which means that nearly half of the market is currently underserved by conventional, aesthetically-driven offerings. This is where Granlab enters the conversation.
How chronic skin conditions present a huge market opportunity
Chronic skin conditions are complicated, unforgiving, and can have detrimental effects on quality of life, from discomfort and pain to mental health difficulties like anxiety and depression, which can have a domino effect, impacting career prospects, relationships, life experiences, and a person’s overall view of the world.
This is not a small segment of the market audience. It’s a large segment who are deeply committed, actively searching for better options, and willing to invest in solutions that truly work. This group is continuously underserved due to product limitations, stigma, and outdated approaches that focus on short-term relief over long-term support.
Disruptive innovation represents a commercial opportunity to reshape the skincare market entirely.
Our approach blends innovative science with sensitivity
As a team, we are building something fundamentally different. Deep-rooted in biomedical research, clinical rigour, and our own personal journey, our mission is to transform how chronic skin conditions are understood and treated.
Our approach combines:
Products supported by strong scientific evidence
Transparent formulation processes and rigorous testing
Scalable systems for wider accessibility without compromising quality
With science at our core, we're building a future where effective, evidence-based skincare is accessible, scalable, and made for those who need more than a cosmetic solution.
Join our journey.